One thing that has come up a lot in PM and IM discussions is commitment to one site. Your first pay site may not be your forever money making site.
I had foot fetish pay sites before I made my own content. I licensed content and used that money for other projects over time while I learned more of the adult content and pay market. Once I did, I either closed or sold off the sites and used that money for other things.
Same as now. Occasionally I dabble in mainstream, or some adult project and will build it up and sell it off. You can easily take a site with transferable content and build it up over a couple of years, and then sell it off and move on to shooting your own, or something else you had your eyes on.
Even on the celebrity site I sold off last year. I had many versions of it up to the point of starting it. I still have dslcelebs sitting there. It still makes money and I have not updated it in years. I started celebrityfeetonline, and build up membership, traffic, for 2 years and then sold it off for a nice chunk of change to put on new house.
A lot of people I talk to on this, and other sites, content, etc. seem to look at some of these projects as their forever site. Which is nice. It would be great if you came out of the gate on your first site and made a killing, and could retire with your toes in the sand.
However, realistically. A lot of sites are going to be learning lessons on success and failure. If you have some content, or something of value, then when you go to sell it. It should be worth more than you put into it. Which is why it is important to pick sites carefully.
You can start out shooting content, and maybe it is not good. My first efforts were not. But over time we got better, and so did the girls. It took me about 9 months before it exploded.
That said, if you are going to shoot content. Any kind of content. Make sure you put in the forethought in paperwork, and how you shoot it to think of the resale down the line. Whether you give up adult, or do like TV where you get to 100 episodes (scenes) and then go into syndication (licensing).
Content is gold.
If you opt for the clips4sale route, you can hold off on a pay site and launch later.
Clips4Sale (the main one I use although there are others) offers not only clip sales buy pictures, dvd, and some other things. In their back end, it would appear that their admin is moving the way of a pay site, or cam, and some other features.
I do not really care for the new admin panel, and still use the old one. I only sell clips on any of the clip stores, but for a small first timer who does not want to get over his head. That is an option for your total solution in the beginning.
I still recommend, even if you ONLY do a clip store, that you get a domain, and watermark your images. Just point the domain to the clip store. When you launch a site later, you can always redirect it to your pay site.